Hybrid vs Native vs Custom - Which app is best for your business?

After 20 years of the launch of the first smartphone, it has become a vital part of our daily lives as well as the apps associated with it. Mobile apps have been developed for all kinds of services and industries for communication, entertainment, organization, scheduling, assistance in daily life tasks or business or job work. Anything that you can imagine a smartphone can do is already available in the form of a mobile application.

In such an era, your business will have no reach if it isn’t available in an application store. Mobile apps are the best way to increase the popularity of your company and attract potential customers. Mobile apps comprise more than 50% of the time spent on mobile by a normal US citizen. This is why more and more businesses from all industries are developing mobile applications to provide their services to users and customers.

A single type of mobile apps was seen to be inefficient in meeting the day by day increasing demands of users. Mobile users expect varied and unique experiences from different apps that reflect the type of company they are dealing with. Therefore, different types have been developed today that address some of the issues that others can’t. Choosing the one most suitable for your business needs extensive research. This article will tell you which type is the best one for you.

Let’s explore the different types of apps and their differences first.

What are Native Applications?

Native mobile apps are the most common and widely developed type of mobile apps. They are written in languages specific to an operating system and made to run on only one system. The languages commonly used are Java or Kotlin for Android and Swift or Objective-C for iOS. They can also be developed using the Integrated Development Environment (IDE) or Software Development Kit (SDK) made for specific platforms.

What are Hybrid Applications?

Hybrid mobile apps are, as the name states, a hybrid of native and web apps. They are built using web technologies like HTML, CSS, and JavaScript. They run on smartphones just like native apps but inside a web view or container. They can be installed from mobile app stores like native apps but have the ability to run across multiple platforms using one code base, unlike native apps. It uses a wrapper to load the HTML or JavaScript code and run it inside a native shell.

What are Custom Applications?

Custom mobile apps also called bespoke or tailor-made apps are the ones designed and developed specifically for your business. They are a relatively new concept and there’s a growing trend of companies towards custom app development. They are made to cater to the needs of specific users or workers inside a company. These apps are designed such that they reflect your business style and are compatible with all of your previously used tools or platforms.

Pros and Cons - A detailed Comparison

To know which app is the best for your company, we provide a detailed comparison of these three kinds of apps with respect to the characteristics mentioned.


Cost is the number one factor companies consider when going for mobile app development. Native apps cost near to double the cost of hybrid apps. This is because hybrid apps can be developed for multiple platforms using a single code base. With native apps, you must hire a separate team for all platforms you want your app for.

Custom apps take it one step further; they are obviously the most costly among the three. As they are to be made to cater to all the requirements of the business, every part is to be carefully designed and developed to fit the already working model of the company. This takes much more resources than native or hybrid apps.


In today’s era, the biggest competition is of time. A successful company is the one which brings the latest products and ideas to market fast while still providing the best quality. Hybrid mobile apps win the best here too. They are almost always the fastest to be developed as they are developed using web technologies which are coded much faster than platform-specific languages. Also, rewriting the code for every platform takes much time.

Custom apps take the longest to build as a whole software development process needs to be followed to get a quality app. Gathering the requirements from stakeholders, designing to fit with previous systems and tools, and developing according to the exact requirements consumes the time of the company going for a custom app.


Native languages are made to provide the best performance an app can give, and so native apps are considered better than hybrid apps. Hybrid apps add an extra layer between mobile’s OS and the app thus reducing the quality.

However, native apps lose from custom apps in this regard. A custom app gives you the most efficient and high-end performance if made right. They give you exactly what you need, and you can alter them according to your needs at any time during or after development.


On average, smartphone owners expect apps to load in two seconds, which is possible only with regular updates and bug fixes. Thus, maintenance plays a great role in your app’s success. When you develop a custom app you become its owner, while this is rarely the case with native or hybrid apps. Therefore, it is much easier to maintain a custom app than others. The third-party tools integrated with your native or hybrid apps or off-the-shelf solutions never give you the independence you need for good maintenance.


User experience is the deal-breaker when it comes to the success of your mobile application. A mobile app must support platform-specific actions and must provide an extremely user-friendly and robust UI. Native applications are much better than hybrid apps as they communicate directly with the platform’s OS and give smooth UX. On the other hand, users like custom apps the best as they meet the requirements standards and can be modified easily to meet all their requirements.


Custom apps provide the benefits that other apps simply can’t. By giving your business’ mobile app a little more time and investment, you can provide your users with an unmatched experience which will ultimately translate to more revenue and a more loyal customer base for you.

Convinced enough? Contact us now to get your custom app developed in no time!