Digital Transformation has changed the way businesses draft out their quarterly or yearly goals for generating more revenue. Conventional methods for growing the sales of a product are no longer applicable as more and more people are relying on social media platforms and SEO strategies to boost their revenues. The fundamental part of these campaigns revolves around the brand website where the user is redirected to learn more about the brand and the services it provides.
In essence, if your brand website is anything short of stellar, then don’t blame your product for the fewer customers at hand. It is the marketing and the view of the product to the customer that is the problem. Your website is essentially the face of your brand and your business. If your business identity is not being correctly portrayed to the customer, all the steps you took to acquire the customer are essentially a failure because the drop off point is not optimized.
Aside from hosting the product at large, a website also contains information about the services that you are offering to the mass public. If you are not able to properly specify and label those services, then you can’t expect anyone to do business with you.
Let us look at some strategies to optimize your landing pages:
Proper UI/UX Design
Your website design should sync with the core of your business if you expect to achieve any sales. Many at times, businesses just focus on getting a website out so that they “just” have a website. By lack of focus on the quality of design, the customer assumes that the business services are just as neglected and ultimately leaves the domain in search for another organization.
Mobile-friendly websites are not only a must but they should also offer functionality which properly utilize smartphone services. Say if you have an app that you want the visitor of your site to use, the header should show that properly. Each and every element should have a purpose of being there. Containers which are visible in the desktop website might not need to be displayed on the mobile website and vice versa. Customization is the key here and it is required if you want to drive proper sales.
Have Chat Support
To further engage the users coming in on your website, you should also integrate a real-time chat on the site. You may think that you have all the required information available on your domain but the user may think differently. There may be queries on the customer end and instead of filling out a contact form and waiting almost a day for the reply via email, you can communicate with the user directly on the website and solve the query right there without any delay. There are many online plugins for chats like Olark, Zendesk and others which you can integrate on your domain.
Be clear and specific about services
It always helps to be concise and clear about the services that your company offers on your domain. If you are providing different types of services, then always create different webpages for each one of them and provide as much detail as possible using an interactive manner. Suppose you want to showcase services provided by your hospital, then each department should have its own associated page. For instance, the Radiology Department would have its own page and services.
If there is any associated cost then it should also be clearly mentioned. It gives the user an idea whether he can afford the services from your company or not. By specifying this clearly on your domain, if you manage to generate a lead, it means that the person reaching out to you is actually a serious buyer because he has read the prices on the domain.
Showcase your flagship product
When relying on a services model using a website, it is important that your flagship product is visible on the domain and the salient features of that product. Past experience of your business within that particular niche should be communicated to the customer through the website. It will not only show your skill but also show the commitment you have since you have a demonstrated experience of working in this area.
Showcase Customer Testimonials and Brand Affiliations
Two extremely important parts of a corporate website are customer testimonials and brand affiliations.
Take the example of a freelancer working online. If you were to select a freelancer from a million others, it would be based upon the working rates and the past reviews left by previous customers. Same applies to corporate websites and they should clearly have a section where previous client reviews are showcased along with their company and their designation. Some websites use dummy reviews but you should refrain from it because instead of building trust, you are actually tricking the user and hence harming your own reputation.
Another factor that can play in your favor towards securing a contract or the trust of a customer is through Brand Affiliations. The number of popular brands that you have worked with previously or the brands you are currently working with should also have their logos shown on your domain. For instance, many websites showcase Google affiliations on their domains to further increase their credibility. In the same way, if you are providing services related to telecom, showcasing the logo of AT&T or any other telco you have partnered with can further increase your reputation online.
Keeping in mind that you have a product you want to sell online or you want to attain more customers via your website online, it is important to keep in mind that your website essentially shows your brand identity and the commitment it displays towards maintaining quality standards of products.
If you have worked on your product over the past 1 or 2 years, that’s fine. But if you expect people to use it or at least know what it is, you need to get a website developed that is just as good as the product you are selling. If you want a website developed in affordable rates and within your budget, reach out to us for a quote!